CAMPAIGNS
METRO CHERAS
Client
Alzac Group
APPROACH
A light, soothing colour tone is applied throughout the marketing collaterals to invoke a sense of peace and homeliness that may be a rarity in the upbeat city. Its videos showcase the convenient lifestyle derived from a transit oriented development and Metro Cheras’ sleek interiors. This is done through first-person narratives with a mix of on-site shooting and inserting 3D perspectives via green matte.
Take a look at our creative LIVE www.metrocheras.com.com.
